Veldfundi.com on the Internet in South Africa
With the dawn of the internet the face of Nature Conservation in South Africa is changing. With
technological advancement conservationists have new avenues to educate the public about key conservation topics.
The internet can reach a wide audience and help change perceptions and create an awareness of environmental
Note from the author of Veldfundi.com
The author of this site, Alex Volker, has
been involved in an investigative capacity in both Environmental crime and commercial crime in South Africa. There
is a glaring contradiction in these two fields as they are practically worlds apart, yet this shaped the author as
environmentalist and ordinary citizen of South Africa.
"I, the author of Veldfundi.com
fall into the category of a keen conservationist, who is not employed within a nature
conservation discipline, yet have significant experience and knowledge on many aspects of conservation and
I have investigated wildlife
poaching and various forms of environmental crimes in the past and in doing so spent considerable time in the
bush. I have also nurtured a good general knowledge of nature in collecting books and my own
The inspiration in compiling
Veldfundi.com has grown and evolved over many years. Initially I intended creating quizzes, crosswords and
puzzles of South Africa’s fauna and flora and post it on a web page. For this purpose I had to undertake
intensive research into the internet.
My experience of IT is largely confined to the
programs I use at work and the basic abilities to surf the web and check my emails. I was at that time and am still
not any kind of expert at web building or the intricacies of web design.
Not knowing a great deal of the internet, I
embarked on a very steep learning curve to find out how it all works, how to implement my plans on the internet and
how much it all will cost.
It also seemed natural to me that this venture
would cost a great amount of effort and time and probably money as well. The question that followed was whether an
online project such as the one I intended could generate any money to cover the costs or what the earning potential
As I mentioned previously I’ve also been
involved in the investigation of commercial crime. Among these I have investigated numerous pyramid schemes and
Ponzi schemes and know what financial devastation these schemes cause in South Africa
I needed to find out how to create an online
presence for the purposes of entertaining and interacting with complete strangers on the internet in order to
educate people on environmental issues and earn money by doing so.